Unlock insights from your Customer Activity Data to improve the margin of success.
Affordable smartphones and enhanced internet speeds have driven an unparalleled boom of a new type of consumer. Online shoppers, spoilt for choice, demand better experience at every touchpoint and posing a challenge in terms of constantly decreasing margins with a rapidly changing pace of technology. With growing polarization towards eCommerce, offering an omnichannel experience is a necessity and disruption is deemed, as the way forward for traditional retailers.
At Polestar, our innovative Retail & E-commerce solutions exceed industry standards and ensure customer attraction, acquisition and retention. Our analytics and custom applications deliver a streamlined and rich omnichannel experience.
We have worked with some of the biggest names in the Retail, M-commerce and E-commerce brands. With our deep subject matter expertise and a dedicated team of experienced professionals, we ensure that we deliver the best solutions, enabling you to track and measure your business performance indicators through application management, cloud support, API Management & Customizable features.
Business Intelligence and Visualization solutions help you measure and track your business goals, KPIs and quantifiable metrics. We have partnered with some of the best tools in the market, Power BI. SAS and Qlik.
With our customizable dashboards you will be well on your way in your self-service BI journey through Sales Analysis, Customer Analysis, Operational Analysis, Marketing Analysis, and Marketing ROI, Category/Merchandise Management and much more.
Our range of advanced analytics services for E-Commerce and Retail players include:
Customer Analytics, whereby Customer Journeys are quantified; Cohort and RFM Analysis, to quantify customer equity; Traffic Analysis, to measure marketing and advertising strategies against acquisition channels, developing recommendation engines, inventory analysis, procurement analysis and vendor effectiveness
Connect all the data in a single platform to create winning plans & track performance:
Polestar helped us immensely with their MEAN stack capabilities. They were able to understand our business processes and successfully elicit requirements from our team. The solution they delivered helped us standardize catalog processing & reduce manual efforts which resulted in cost & performance optimizations. It has been a great journey and we really appreciate the flexibility in the partnership Polestar has been offering.
Nehul MalhotraGeneral Manager - Paytm
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