The FMCG sector has outperformed the broader market amidst the Covid19 pandemic; but are they really immune to its impacts?
Their Supply Chain has been thrown into disrepair, and the production planning has gone for a toss.
The extended lock-down and increasing unemployment numbers is shifting the consumer buying pattern, and affecting their disposable income.
Necessity is the mother of inventions; and FMCG players are putting more focus and devoting entire production lines to manufacture 'essential' items; not only driven by its intended benefit to consumers, but also expecting that the sales would cover up some of the losses in other product lines.
But, with global measurement firm, Nielsen, slashing the growth outlook for FMCG in 2020 to 5-6%, and the supply side constraints likely to remain, when will #FMCG see the turn-around?