It is imperative as a marketer, to be able to understand your successes and failures by measuring the impact of your initiatives and campaigns. However, typically the marketing process tends to span different channels and hence it can get quite challenging to derive a unified intelligence on top of […]
Our client is a huge global conglomerate. They manufacture & supply Tier 1 automobile components and have a global revenue of over $11 billion. They have around 250 factories operating out of 40 countries. They have a subsidiary company that provides IT solutions within the group. They also […]
Qlik Sense is business intelligence (BI) and visual analytics platform released by Qlik in 2014. Within a scalable, governed framework it supports a number of use cases such as a centrally deployed guided analytics apps and dashboards, custom and embedded analytics, and self-service visualization. Qlik made a strong […]
We are pleased to announce that Polestar is now recognized as a Microsoft Gold Partner on the Data Platform. This recognition reflects our commitment to having world-class standards and processes in-house that ultimately helps our customers unbox extra value with our services.
Discover Our Areas of Expertise on Microsoft Data […]
Power BI, a cloud-based self-authoring analytics tool from Microsoft, was released for general public availability in July 2015. At the time of the launch, Microsoft Corporate Vice President James Phillips summed up the philosophy of Power BI when he said that “Power BI sets the standard for modern business […]
Today, organizations are dealing with enormous data volume, generated from external and internal resources. To succeed in today’s business climate, everyone from business managers and marketing directors to finance professionals and technology pros needs to deliver insightful and actionable analytics on the captured data.
Organizations can no longer afford to […]
The market for business intelligence solutions is growing at pace. Organizations are now adopting the technology to have a data-driven decision framework and gain competitive advantage. Business Intelligence solutions give companies the ability to make consistently informed decisions. Modern business intelligence tools come with flexible and interactive reporting features, […]
Well-designed dashboards are prized asset for an organization. An analytics dashboard acts as a snapshot of the management. They give a high-level view of business, department, or a specific process without getting the user caught up in a mesh of numbers and figures. They engage the power of visual […]
Modern Data Management
Many organizations struggle with a common problem: their data warehouse cannot affordably house all their data and simultaneously support all their data analytics needs. Effective data management strategy is an important component for staying competitive. Today, the huge volume of structured, semi-structured and unstructured data is created […]
The global consumer goods industry is witnessing waves of transformation. Powered by changing consumer demographics, advancing technology and changed shopper behavior, these new dynamics is demanding companies to rethink their business models.
This is offering CPG giants an opportunity to revamp their marketing and operations using predictive analytics. Predictive analytics […]