It is imperative as a marketer, to be able to understand your successes and failures by measuring the impact of your initiatives and campaigns. However, typically the marketing process tends to span different channels and hence it can get quite challenging to derive a unified intelligence on top of […]
The Banking, Financial Services & Insurance (BFSI) industry is the one that is most prone to the uncertainties owing to its dependence on global trends, changing regulations and varying demographics of consumers.
Customer satisfaction is a very important parameter for any industry and even more so in the case of […]
Website performance has always been a concern for web organisations. Organisations have always been curious regarding the performance that popular frameworks like Angular, Backbone and Ember offer. These frameworks offer very elegant solutions to existing complex issues and provide web applications with speed and convenience for the developer.
The retail landscape is undergoing a change unmatched in recent past. This change has brought about a number of challenges for retailers ranging from complex customer behaviour and stiff competition to newer retail channels like e-commerce.
In this complex retail landscape, a single strategy is never enough. Retailers are required […]
Qlik Sense is business intelligence (BI) and visual analytics platform released by Qlik in 2014. Within a scalable, governed framework it supports a number of use cases such as a centrally deployed guided analytics apps and dashboards, custom and embedded analytics, and self-service visualization. Qlik made a strong […]
We are pleased to announce that Polestar is now recognized as a Microsoft Gold Partner on the Data Platform. This recognition reflects our commitment to having world-class standards and processes in-house that ultimately helps our customers unbox extra value with our services.
Discover Our Areas of Expertise on Microsoft Data […]
The standard for working and managing data for the past few decades has been the SQL language. The enterprise has been largely dominated by SQL. From operational workloads to reporting to analytics, SQL can be found everywhere. And, now this standard will continue on Hadoop. With the help of […]
A few days back, we received an opportunity to work on a QlikView project with an agro-based client. The objective was to create a sales finance dashboard to bring out the business insights like revenue and EBITDA trend which could help improve the company’s operating performance. Needless to say, […]
Power BI, a cloud-based self-authoring analytics tool from Microsoft, was released for general public availability in July 2015. At the time of the launch, Microsoft Corporate Vice President James Phillips summed up the philosophy of Power BI when he said that “Power BI sets the standard for modern business […]
Today, organizations are dealing with enormous data volume, generated from external and internal resources. To succeed in today’s business climate, everyone from business managers and marketing directors to finance professionals and technology pros needs to deliver insightful and actionable analytics on the captured data.
Organizations can no longer afford to […]