It is imperative as a marketer, to be able to understand your successes and failures by measuring the impact of your initiatives and campaigns. However, typically the marketing process tends to span different channels and hence it can get quite challenging to derive a unified intelligence on top of […]
The global consumer goods industry is witnessing waves of transformation. Powered by changing consumer demographics, advancing technology and changed shopper behavior, these new dynamics is demanding companies to rethink their business models.
This is offering CPG giants an opportunity to revamp their marketing and operations using predictive analytics. Predictive analytics […]