Consumer durables companies around the globe are going through a phase of digital transformation. Many have successfully implemented a decision support system with the help of robust customer data management and its analysis. But still, a majority of these companies are looking backwards at their data, as what has […]
The automotive sector has witnessed a sea change over the last decade, disrupting the conventional ecosystem of automotive players.
Car connectivity growth is predicted by Gartner to reach one billion in 2020, which is expected to have some major impact on product features like safety, infotainment, mobility and vehicle management […]
For any successful manufacturing firm, it is very important to find a new way to streamline their operations. Starting from the raw materials to WIPs, logistics and of course, the final product, manufacturing is an intricate process with countless moving parts. Besides the tangible aspects of the manufacturing industry, […]
What Is Agile Methodology?
Traditionally, the development of any software used to be preceded by first defining the “outcome”. With the outcome defined, the development team then proceeded to develop the piece of software according to defined customer needs.
However, this approach ran into multiple problems with the demand […]
It is imperative as a marketer, to be able to understand your successes and failures by measuring the impact of your initiatives and campaigns. However, typically the marketing process tends to span different channels and hence it can get quite challenging to derive a unified intelligence on top of […]
The global consumer goods industry is witnessing waves of transformation. Powered by changing consumer demographics, advancing technology and changed shopper behavior, these new dynamics is demanding companies to rethink their business models.
This is offering CPG giants an opportunity to revamp their marketing and operations using predictive analytics. Predictive analytics […]