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Building Modern Data Management Strategy with Data Warehouse & Data Lake

Modern Data Management
Many organizations struggle with a common problem: their data warehouse cannot affordably house all their data and simultaneously support all their data analytics needs. Effective data management strategy is an important component for staying competitive. Today, the huge volume of structured, semi-structured and unstructured data is created […]

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Predictive Analytics Use Cases in Consumer Product Goods Industry

The global consumer goods industry is witnessing waves of transformation. Powered by changing consumer demographics, advancing technology and changed shopper behavior, these new dynamics is demanding companies to rethink their business models.
This is offering CPG giants an opportunity to revamp their marketing and operations using predictive analytics. Predictive analytics […]

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Business Intelligence and Data Warehouse- Match made in heaven

Business Intelligence and Data Warehouse are two separate yet closely linked technologies. These technologies help an organisation to unearth the hidden value in their data.
But before explaining their relationship in detail, let’s first understand what these technologies do!
Business Intelligence is a technology-driven practice that transforms raw data into actionable intelligence. Data […]

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From stone tablets to modern BI, your data has travelled a long way

The term “Business Intelligence” was coined in a landmark article written by an IBM Computer Scientist Hans Peter Luhn in 1958. He described Business Intelligence as:
“An automatic system developed to disseminate information to the various sections of any organization”.
This description really cuts to the core of what BI is. […]

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