The change in the digital ecosystem has disrupted the consumer durables sector. This has led to its transformation at a rapid pace: Changing customer buying habits and new competitors and ecosystems for the companies. At the same time, it has put big pressure on the costs and margins of the company. Consumer goods companies not only have to come up with innovative products quickly but also need to enhance engagement with their customers and optimize their supply chains in the face of disruption.
At Polestar, we work with leading companies to build brand equity, optimize costs and streamline demand-driven operation. We have deep domain expertise and rich industry experience in delivering enterprise-grade analytics and business applications.
This has helped Fortune 500 enterprises unlock insights from both their existing as well as new-age data sources like social media, mobility and PoS. These insights have enabled organizations to optimize their supply chain end to end and gain a deeper understanding of their customers to enhance their marketing efforts.
Our client is India's Largest Airport Concessionaire. They strive to provide world-class infrastructure & facilities. To meet the customer's requirements more...READ FULL STORY
HCL Infosystems is one of India's premier IT Services, Distribution and Digital Solutions Company providing the choice of multi-brand technology products...READ FULL STORY
Leading businesses stay relevant through incremental improvement in their processes. This century-old Consumer Electronics company had a knack for evolving with...READ FULL STORY
The highlights of the implementation process were comprehensive requirement gathering and setting up a fully thought-out feedback mechanism. Their constant involvement and high-quality implementation made them the partner of choice for organization-wide implementation.
Deepankar SrivastavaGeneral Manager IT - HCL Infosystem
Today an overwhelmingly big part of the world's information exists in a textual form: business records, government doc...READ FULL STORY
Technology is growing at a remarkable rate, with numerous changes in day-to-day activities. There is not even a day that w...READ FULL STORY