IT Solutions and Services for Consumer Durables

The change in the digital ecosystem has disrupted the consumer durables sector. This has led to its transformation at a rapid pace: Changing customer buying habits and new competitors and ecosystems for the companies. At the same time, it has put big pressure on the costs and margins of the company. Consumer goods companies not only have to come up with innovative products quickly but also need to enhance engagement with their customers and optimize their supply chains in the face of disruption.

At Polestar, we work with leading companies to build brand equity, optimize costs and streamline demand-driven operation. We have deep domain expertise and rich industry experience in delivering enterprise-grade analytics and business applications.

This has helped Fortune 500 enterprises unlock insights from both their existing as well as new-age data sources like social media, mobility and PoS. These insights have enabled organizations to optimize their supply chain end to end and gain a deeper understanding of their customers to enhance their marketing efforts.